There is a third option here. Instead of a blanket ban, or selective enforcement of "fact checking," we could neuter the utility of online political ads by sim

There is a third option here. Instead of a blanket ban, or selective enforcement of "fact checking," we could neuter the utility of online political ads by simply requiring similar disclosures to what you see on television and by limiting the ability of advertisers to target individuals. If advertisers could only target certain demographics (e.g. 18-35, 35-50, 50+) in larger regions (multiple zip codes, or even entire states), then the ads would be essentially equivalent to TV ads, which I would assume most people just completely ignore. Otherwise you wind up in this super nebulous area where you have to either be an arbiter of the "truth" or what qualifies as a "political" advertisement. Also, I would be in favor of an outright ban on all advertising until X days within the election, where X is < 60 days.