It's more of a, "what is fact and what is opinion," rather than, "what is fact and what is fiction." "9 out of 10 doctors recommend Colgate," is a fact when Co

It's more of a, "what is fact and what is opinion," rather than, "what is fact and what is fiction." "9 out of 10 doctors recommend Colgate," is a fact when Colgate picks the sample of doctors. A trained eye will realize that's actually an opinion, while it's designed to represent a fact. This works because people's opinions can be shaped by presenting an opinion as a majority. This technique is probably one of the most commonly used and it has many variants, such as, "Your child could be in danger of edibles in their Halloween candy." Technically a fact, but actually a disguised opinion.