I look at the analytics for one of my Tweets and at the bottom it says: "Reach a bigger audience. Get more engagements by promoting this Tweet!" ...or what Jac

I look at the analytics for one of my Tweets and at the bottom it says: "Reach a bigger audience. Get more engagements by promoting this Tweet!" ...or what Jack said: paying to increase reach. I think I always thought that Twitter ads were these magical separate entities, when really, they seem to be normal Tweets that are just paid to be more popular.