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This was Univision wasn't it? Kotaku is falling apart right now too, also done an impressively terrible job killing off the AV Club (I reckon there could be a c
by JansjoFromIkea 7y ago
This was Univision wasn't it? Kotaku is falling apart right now too, also done an impressively terrible job killing off the AV Club (I reckon there could be a case study in there about how not to do a rebrand tbh, have hardly viewed it since). They seemed to think they could just pull the audiences from about a dozen very different websites and mould them into one site.
- bbanyc 7y agoUnivision bought most of the remains of Gawker, merged it with their own site Fusion (later renamed Splinter, now defunct) and the Onion/AV Club, and sold it to the current owners of G/O at a massive loss. In this media environment, with profitability seemingly tied to the whims of Facebook's recommendation algorithm and major sites like Mic and ThinkProgress dropping left and right, I don't know if anyone can survive without a deep-pocketed owner who can fund years of losses.