Gawker was a $200M company taking on a much smaller person until Thiel got involved. He used their own strategy of outspending the other side against them, and

Gawker was a $200M company taking on a much smaller person until Thiel got involved. He used their own strategy of outspending the other side against them, and they decided to die on a hill of tabloid gossip rather than real news. Regardless if Deadspin did so well then it would continue doing so in the years since the lawsuit.