Exactly this. It's much easier today for someone who isn't a technologist to go and set up a website on wordpress or whatever or create a podcast or do whateve

Exactly this. It's much easier today for someone who isn't a technologist to go and set up a website on wordpress or whatever or create a podcast or do whatever they'd like. Or put up videos on Youtube. Not to mention being able to easily self-publish a book. My RSS reader (inoreader) is full of things like that. Even inoreader itself is independent. Lots of the podcasts I listen to are like that too. Physical Attraction, The Internet History Podcast and all sorts of things are just set up by one person who wants to do it. A friend of mine who is a writer has an amazingly professional sounding podcast. There is just so much more stuff out there that this can be swamped. Also people who do it well often get pulled into larger organisations and are less independent.