"North SOMA" would mean "North South Of MArket" :) (For those not as familiar with San Francisco - SOMA is a neighborhood south of Market St. where a lot of te

"North SOMA" would mean "North South Of MArket" :) (For those not as familiar with San Francisco - SOMA is a neighborhood south of Market St. where a lot of tech companies in SF are found. Tenderloin is another neighborhood that has a reputation as the most dangerous in SF and is nearby but north of Market St.