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Twitter makes more from "free ads" than paid ads, and they just want an out. The out is "we aren't making money from political ads!". When you go check Trump's
by jacobsenscott 7y ago
Twitter makes more from "free ads" than paid ads, and they just want an out. The out is "we aren't making money from political ads!". When you go check Trump's latest tweet (which can be full of lies) or Uncle Buck's retweet (which can be full of lies) you are also viewing ads.
Twitter stand is simply: we won't make money directly from political ads because 1 - we don't make money there anyway, and 2 - this is good PR. However we will make all the money we can off ads tied to the free for all of russian bot posts, AOC posts, Trump posts, and Uncle Buck retweets.
Anyone who thinks Jack Dorsey cares at all about democracy vs profits has blinders on.
- codezero 7y agoTotally agree with this. I find it odd that Twitter doesn’t view organic reach as actually black market paid reach, or at least some component. Part of the value of running a legit ads campaign is the finances and incentive to beat away fraud and black market/black hat techniques.