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Apple Card is likely one of those services which will have little impact on revenue and earning, but outsized impact on stickiness of the iPhone as a platform.

Apple Card is likely one of those services which will have little impact on revenue and earning, but outsized impact on stickiness of the iPhone as a platform. If you prefer Apple Card and the way you interact with it, it's going to be that much tougher to move to Android.

SlowRobotAhead 7y ago
Have I missed some feature of the Apple Card that exclusively ties with Apple Pay (nfc)? I love Apple Pay, have all my cards in Wallet, don’t have an Apple Card. So I don t see how it’s a lock-in feature.
- pertymcpert 7y ago
  It's not Apple Pay, it's the wallet. You used the wallet to track spending and pay it off, and collect the cash back.