For this to work, they need to start immediately with an incredibly conservative policy, akin to the presumption of innocence in the justice system. An ad shoul

For this to work, they need to start immediately with an incredibly conservative policy, akin to the presumption of innocence in the justice system. An ad should be presumed political unless it can be shown, through a series of positive affirmations with the burden of proof on the ad-maker, that it isn’t. Avoid the slippery slope by saying that some non-political ads will be banned to ensure all political ads are. For unpaid speech regulation this would be an insane standard, but for paid speech it’s a just one.