That's a very fair point. The problem is that Google is not just Google the search engine, or Google the email provider, or Google the video service, or Google

That's a very fair point. The problem is that Google is not just Google the search engine, or Google the email provider, or Google the video service, or Google the website analytics engine, or Google the online office suite, or Google the ads syndicate. Because Google is all of those things, it has accumulated too much market power, to the extent that they are market distorting. Bing and DDG (which is not an independent engine, but collates results) are irrelevant to a company's Internet presence. There is no such thing as SEO for Bing. Whereas Google can make-or-break you. When Google the ad syndicate and Google the search engine collude (as it were) to place your competitor's ads ahead of your organic search result, a top result even, and to distinguish such ad results as ads only technically, by the narrowest of definitions, this compels you to advertise with Google the ad syndicate. Just as an example. This behavior is harmful to the market (not to mention to users, but that's a different subject) and it is a given that Google the monopoly^Wsingle entity will continue to make such moves, whack-a-mole style so it's futile to squash any individual behavior even if you could. Ergo the reasonable solution is to break them up.