I'm trying to understand the logical contortions involved in justifying that headline. Clearly they're not the unqualified "biggest market in the US", they're n

I'm trying to understand the logical contortions involved in justifying that headline. Clearly they're not the unqualified "biggest market in the US", they're not the biggest market of travelers, I guess they're the biggest group of solo travelers when divided by gender? So a more accurate headline might be "slightly more women travel solo than men"?