Actually white label doesn't quite describe it correctly, as white label is normally just that - a relabelling. Typically, in addition to releasing it as a dif

Actually white label doesn't quite describe it correctly, as white label is normally just that - a relabelling. Typically, in addition to releasing it as a different brand for the same services, pricing might be altered, customer service would be seperate, different marketing, and so on. It's not a term designed for creating a new service that happens to use AWS underneath it. (Depending on how much the "simplification of the services" changes the AWS offering, maybe I'm being pedantic, but maybe not. Dropbox, for example, is not a white label solution, it's a completely seperate example, even if it 100% uses AWS services.)