"fast-growing science brand poised for growth", "the literary science magazine with more than 10 thousand monthly paying subscribers and an online reach of more

"fast-growing science brand poised for growth", "the literary science magazine with more than 10 thousand monthly paying subscribers and an online reach of more than 10 million" Between the marketing numbers and the weird detached third-person references to Nautilus, this is written like a marketing pitch, not an acquisition announcement. It's very weird