4 ms·

For what it's worth, Mark wrote those comments in 2004, shortly after "The Facebook" was created. They didn't start monetizing until late 2007 [0]. [0]: https:

• shanemlk 7y ago
  What you have linked to is the consolidated Facebook Ads platform, but they started running ads known as Facebook Flyers around April of 2004. Revenue was $382,000 in 2004.