All satellites that want to efficiently get into somewhat equatorial orbit do. However, satellites heading to polar orbits of course launch north or south, and

All satellites that want to efficiently get into somewhat equatorial orbit do. However, satellites heading to polar orbits of course launch north or south, and famously Israel launches things into retrograde orbits, due west, because of lack of suitable launching locations that head east. In the case of suborbital hops, it doesn't matter, because your target isn't orbital speed, and what you lose in free speed you gain back in your target coming towards you as you hop.