> Your job as a designer is to focus on the user experience journey and understand what those users expect to happen - not what you want to happen. This is a ve

> Your job as a designer is to focus on the user experience journey and understand what those users expect to happen - not what you want to happen. This is a very delicate balance of design “give and take”, hence why simple designs always seem to work best. Interesting. Why not give users exactly what they want and make it easy by using standard patterns they see on all the consumer products they use?