Normal users tend to be "less on the design side" when it comes to actual usability. They might (or might not—I don't think most companies bother to find out) c

Normal users tend to be "less on the design side" when it comes to actual usability. They might (or might not—I don't think most companies bother to find out) care that you came up with some hot-shit pretty design that impressed the VPs, but for UX the more "designery" your site the greater the odds it'll be hard for normal people to use. [EDIT] which is to say I think a lot of application design hours/$s have more to do with cargo-cult "brand styling" from the marketing department, and internal promotion of a project + personal portfolio-building and design-insider signaling than with benefits to end-user marketing, sales, or usability. It's not all useless from that perspective, obviously, but I'm very confident a lot of it is.