While I don't think he'll get very many takers - except maybe people who were given a Kindle for Christmas - this strikes me as a great way of marketing to peop

While I don't think he'll get very many takers - except maybe people who were given a Kindle for Christmas - this strikes me as a great way of marketing to people who are in the market to buy paper books, but might have bought them from a larger retailer (or Amazon!) instead.