No one ever sold anything to me (and maybe others) with mystery and exclusivity alone without any word-of-mouth or any feedback/context. The value in exclusivi

No one ever sold anything to me (and maybe others) with mystery and exclusivity alone without any word-of-mouth or any feedback/context. The value in exclusivity comes from associated prestige. The value in mystery comes from curiosity or expectations of the potential of the service. Prestige or exclusivity isn't the point of the service (it is probably done for thematic reasons), so I don't care about that, but I'd like more expectations of what the mystery entails. I do not think this is too unreasonable.