13 ms·

Google Announces .new Domain Availability

111 points by paulbaumgart 7y ago

tadasv 7y ago
Why do we need this?
- toast0 7y ago
  Cynically, any new tld is banking on the legion of big companies that will pay fof theirname.whatever so nobody else can. Hopefully, if enough of these tlds are around, there's too much real estate for it all to be squated on. Although I have a feeling it's still going to be a .com world for a long time. Edit to add: the terms are pretty weird on this. I would not want to build my brand around a domain thag Google could take away capriciously because they didn't think you followed their terms enough.
- derefr 7y ago
  Why would TLDs need to be created based on need? What’s wrong with a company making a TLD as a whimsical cute idea (and still expecting to be profitable doing so, because whimsical people will go along with it)?
  - anoncake 7y ago
    Using .new for something "cute" means it can't be used for something useful anymore.
  - tadasv 7y ago
    I'm not necessarily talking about the TLD. This is more like a "service" that's controlled by google and certain rules are enforced to those who hold the domain. This makes very little sense to me. I get that it's nice to have a short domain that points to some action. But why do you need a completely separate namespace for this?
deleted 7y ago
[deleted]
arthurcolle 7y ago
This is unnecessary. .api would be more useful.
- moondev 7y ago
  how about https://api.new https://api.new
- wrktanice 7y ago
  You need http://tld.new http://tld.new
kanox 7y ago
I'm looking forward to .old
- yoloClin 7y ago
  I'm really sad that registering clin.sucks would cost me $250USD or whatever. The intent of the TLD seller is to hold companies to ransom (buy yourcompany.sucks, or someone that hates you will). I'd kill clin.sucks as a mail domain.
  - JMTQp8lwXL 7y ago
    Even without the TLD, someone could register a multitude of other names, e.g., brandsucks.com. Or brandreallysucks.com. You couldn't buy all of them.
    - yoloClin 7y ago
      Yeah, but apple.sucks is far more iconic than applesucks.com. I'm sure companies as large as Apple would have purchased both, and other variations as a defensive move. I can't think of any other justification for .sucks to charge as much as they do for registration other than to ransom large companies. TLDs are a complete wasteland any way you look at them. com.au domains (owned by AUDA) at have a policy against squatting but it's reactive, toothless, time consuming and painful. On releasing a squatted domain, it's flagged as being a squatted domain (rather than expired) and AUDA approved registrars such as drop.com.au host blind auction domains, with the highest bin winning. Meaning you're either paying more than you need for a resource that should cost $15AUD to fight off real or imaginary squatters who will offer you the domain at a highly inflated cost. If you lose the auction any money you bid ends up as non-refundable credit within Drop.com.au ecosystem. I'm still unsure if it's good intentions gone bad, or just blatantly corrupt. /rant
  - jwilk 7y ago
    What's clin?
    - 7y ago
twodave 7y ago
It's like they're trying to turn the address bar into a terminal. I really don't get it.
- ben_jones 7y ago
  They're trying to make some extra $$$ before Chrome starts hiding the TLD for user convenience
- stykepoints 7y ago
  How so?
- shpx 7y ago
  The address bar is a thousand times cooler than my terminal because it understands English and does package management automatically, often in under a second. I just wish it could convert files.
ocdtrekkie 7y ago
It's so unfortunate that an idea like this is completely spoiled by who gets what term going to the highest bidder instead of to the services you personally use. docs.new doesn't do me any good if I use a competing product to Google Docs. Similarly, I might want to use playlist.new without Spotify. Sure, these are just domains, but it really sours this weird use of this tld as a "way to do things" that it's set to specific companies' services.
brian_herman 7y ago
I typed word.new and I got a cert error. Use at your own risk.
- JMTQp8lwXL 7y ago
  That certificate is for *.oneroute.microsoft.com. It appears that Microsoft is in control of the domain. It just isn't configured properly.
- jannes 7y ago
  I believe the entire .new TLD uses HSTS. In up-to-date browsers you will never make a request on port 80, even if you omit the protocol in the URL. Probably Microsoft didn't get around to re-issuing the cert yet...
Cogito 7y ago
So the stated use case is for 'performing new actions online: any act that leads to creation can have a quick and memorable .new shortcut associated with it.' So it's expecting users to go to a different website to perform one specific action, and then return to the original website? If I'm on github.com, click the new repo button, and get redirected to 'repo.new' I'm assuming the website has been hacked. If I want to create a new repo on github the last thing I'm going to think is 'oh yeah, I'll just type repo.new and that will be super easy' - I'll go to github.com and click the new repo button. I just have no idea why anyone would use a whole .new domain to achieve the stated purpose!
- derefr 7y ago
  Other way around: repo.new would redirect to github.com/repositories/new. Imagine a webapp whose landing view page is very heavy-to-load because it’s a view of your library of documents. Like, say, Google Docs. Now imagine there’s a thing you can type instead of docs.google.com (i.e. https://docs.new https://docs.new) that’ll let you skip past that library view, straight to a blank new document view, so you can immediately start typing. That’s the idea here.
  - Cogito 7y ago
    > Other way around: repo.new would redirect to github.com/repositories/new. Look at that!, it does redirect to github.com/new/ I guess that will be useful for some people? It feels a little bit like mystery meat though; how do I discover these super useful shortcuts? If I am someone who would benefit from learning a quick-to-type shortcut for performing an action, say because I create these things all the time, what does this offer over a bookmark or autocomplete in the address bar?
    - derefr 7y ago
      You can type it on arbitrary people’s computers, not just your own. Same reason text-editor default shortcuts are important. Not sure about discoverability. Probably they’d just mention the shortcut on the canonical page.
fragmede 7y ago
As mentioned on the linked page, http://docs.new http://docs.new, http://sheets.new http://sheets.new, and http://slides.new http://slides.new exist as shortcuts to get to a new google doc, but it doesn't play well with Chrome's address bar - using them makes getting to existing docs and sheets take an extra step. Not the worst, but still, kind of annoying.
- tpmx 7y ago
  If you have a both a personal gmail account and a for-work "google for business" account - the shortcut will take you to whatever account you signed into first. If you attempt to switch to a different account after accessing https://docs.new/ https://docs.new/, that will trigger an "ask for permission to access document" dialog. Not awesome. (AFAIK, the only way to fix this is to sign out and then log back in, in the "correct" order.) (This is on a Windows desktop running Chrome.)
  - hn_throwaway_99 7y ago
    Note on Android this actually works great. Typing docs.new gives me a modal where I can choose between my work and personal account, and then dumps me in the docs editor app with a new doc.
    - tpmx 7y ago
      Surely "PCs" must the dominant form factor for Google Docs/Sheets/Slides authoring? Still? I mean, it's neat that you can edit a google doc on your phone, but who actually spends hours authoring that doc, tapping on a software keyboard on 5 inch touch screen?
      - toast0 7y ago
        Lots of people don't have a PC at all. If they're using Google Docs, it's with their phone.
  - tln 7y ago
    On chrome for Android, I am asked which account to use. On chrome desktop, I have separate profiles for work and home so nothing is intermingled.
grenoire 7y ago
There's a requirements list, by the way: "That means that all .new domains registrations must: - Be used for action generation or online content creation; - Take the user directly into the action generation or content creation flow; - Resolve to the action within 100 days of registration;* and - Allow Google Registry to verify compliance at no cost."
- iainmerrick 7y ago
  Certainly sounds like an analytics goldmine.
- 65934 7y ago
  checked link.new which is owned by bitly, it goes to bitly sign up page instead of link shortener. This is bad
  - waiseristy 7y ago
    That is an exception in the reqs "An exception is provided for services that require a user to be logged in, navigation to a .new domain may bring a logged-out user to a sign up or sign in page"
    - profmonocle 7y ago
      bit.ly does not require you to be logged in to create a new short link, so they don't seem to be in compliance.
      - scrollaway 7y ago
        mail.new seems broken as well, it hard-requires an @google.com login.
        CydeWeys 7y ago
        It's not launched yet.
JMTQp8lwXL 7y ago
$452 per year on Gandi (I queried two-letter names up to a dozen; they were all the same price). I get there is some cost to enforcing the intent of the TLD, but that seems rather high to query a domain and check. It should take all but a few minutes.
deleted 7y ago
[deleted]
hn_throwaway_99 7y ago
So Google wants to get into the "AOL keywords" business. Just like bell-bottoms, everything comes around again after 20ish years.
waiseristy 7y ago
I'm still of the opinion that tld's are a complete scam. There should be a flat rate across all of them. Google and Donuts are a drain on the internet infrastructure.
appleshore 7y ago
The only super useful version of this idea is a privacy law that requires services that collect data to offer a “facebook.delete” link to temporarily and permanently remove personal data.
- ChrisGranger 7y ago
  Please, please, please let this become a thing. I hate how many sites force you to jump through hoops to remove your data and/or close your account.
  - p1necone 7y ago
    A lot of those hoops are an important security measure though. Imagine if someone else could quickly and easily delete your account if they managed to steal your password.
    - jiveturkey 7y ago
      no, most of the hoops are a dark pattern to discourage you not to delete and/or trick you into incomplete deletion. presumably a .delete domain wouldn't be "quick and easy", you'd still have to authenticate and perhaps verify intent via OOB method. however, the link to the action would be well known and obvious, instead of having to dig dig dig around a website.
    - pluma 7y ago
      No, a lot of hoops are barely even legal. Many services don't even allow you to delete your account, just to disable it and have it hang around in their database as long as they want. That's a blatant violation of privacy.
- profmonocle 7y ago
  I'm not keen on legally mandating the use of a particular domain extension, unless that extension is managed by a non-profit. Some of the newly-added TLDs have exorbitant annual fees, and if businesses were legally required to use them they could charge whatever they pleased. Plus, you'd have a collision problem. What if one company has foobar.com and another has foobar.net, and they both collect data? (Imagine they're in completely different industries and the term itself is fairly generic, so there's no possibility of a trademark dispute.) They can't both get the ".delete" version of their second-level label. (I realize I'm probably overthinking this.)
sdan 7y ago
Been using https://docs.new https://docs.new for the past 2-3 months. It's absolutely game-changing as I'm writing a bunch of stories and need to iterate fast and recompile my thoughts just by typing in 8 characters.
- ChrisGranger 7y ago
  The singular version works, too. https://doc.new https://doc.new
  - aiddun 7y ago
    As does https://document.new https://document.new
- jiveturkey 7y ago
  huh. the sunrise period has only been 2 weeks so far. how did this exist for 2-3 months? that's unfair.
  - CydeWeys 7y ago
    "The Qualified Launch Program (QLP) Addendum is available for new gTLD registry operators as of today. The QLP Addendum allows a registry operator to register up to 100 domain names to third parties prior to the Sunrise Period for purposes of promoting the TLD, under certain conditions." https://newgtlds.icann.org/en/announcements-and-media/announcement-10apr14-en https://newgtlds.icann.org/en/announcements-and-media/announ...
  - sdan 7y ago
    Didn't actually realize it was a .new domain (and didn't think .new was actually a new domain) since some people recommended it to me a while back (as far as December 2018 even... I think). Obviously since it's Google, they are going to show off all the features first-hand.
- mkl 7y ago
  If it's something I do frequently, my browser autocompletes an ordinary long URL after 1-2 characters. It doesn't seem very game-changing to have to type in a whole short URL instead. What am I missing?
kristiandupont 7y ago
I use a .io domain and I get why .com isn't sufficient, but I really fail to see the value that this, along with most of the other cute new tld's, bring to the world. More than anything, I fear that it will teach my parents that domains can look like anything, so that link in the email is probably fine.
- journalctl 7y ago
  You could always be sent to a sketchy .com domain too. You can still register googlemailsender.com and scam unsuspecting people; that hasn’t changed.
- ownagefool 7y ago
  It's pretty much a fix for squatting. You get a fair bit of defense for it around here, but ultimatly it's just rent seeking. Keeping younger generations out from having decent name just because you arrived earlier doesn't really promote a healthy web, nor provide real economic value. Of course, most squatters would respond "I was planning on using that domain", so it's easier politically to just flood us with new ones. My company name is squatted on several tlds ( by different people, obviously no intention to use them ). The .com owner wanted to charge me $40,000 or $1000 p/m. Fuck that. I used an alt tld.
- Faark 7y ago
  > domains can look like anything The funny part is ads having to add the "www." part, again, instead of just "word.[recognizableTLD]".
OrgNet 7y ago
lets just go back to IP addresses at this point
- journalctl 7y ago
  Nothing’s stopping you, perhaps besides certificate problems.
AdrienLemaire 7y ago
I'm a bit confused. Are these domains only usable as web redirects? Or is it just that the examples shown are used as such, but we can use the domain as any other one? I wonder how having multiple entries to the same page will affect page ranking. Looking up gist.new, I wonder why there are 2 requests done: 307 Internal Redirect 301 Moved Permanently Before getting the 200 request to https://gist.github.com/ https://gist.github.com/.
- nullify88 7y ago
  Due to HSTS (It maybe preloaded in your browser), the browser internally redirects http://gist.new http://gist.new to https://gist.new https://gist.new. And then receives a 301 from the web server (which is cacheable) to redirect you to your final destination. Edit: It is (https://hstspreload.org/?domain=gist.new https://hstspreload.org/?domain=gist.new)
  - jannes 7y ago
    In fact, the entire .new TLD is preloaded: https://hstspreload.org/?domain=new https://hstspreload.org/?domain=new
  - philsnow 7y ago
    AFAIK google is doing this (HSTS preloading the entire gTLD) for many gTLDs they own, including .app
    - edoceo 7y ago
      And .dev
benawad 7y ago
I'm sure Amazon's not happy they gave shop.new to eBay.
- thekyle 7y ago
  I seriously doubt anyone at Amazon cares.
- ShaneOG 7y ago
  Shopify is probably more irritated.
jiveturkey 7y ago
searchengine.new
EGreg 7y ago
Wouldn’t it be so much better if domains were specified the other way? new.github.repo It makes more sense and sounds better in most languages too Although from the point of view of HTTP we already have verbs for that. It should really be POST github/repo Or maybe in user friendly display: new github/repo I guess maybe usa.github and in.github can be different domains because different organizations may have same name in diff countries Treating a TLD as a verb is just silly. It comes at the end of the sentence... Also it encourages stuff like repo.new to be owned by only one company - github - but what about atlassian butbucket etc? Better to just have decreasing specificity. Like you have after the slash!
- wwweston 7y ago
  > POST github/repo YES. Give HTTP verbs a place in the URL bar. That'd be huge.
- csunbird 7y ago
  Actually, I feel like `new` can be a really good command line tool. Think about it: - new `github/repo` will open a browser tab for new github repo - new `text` <document-name> will create a new txt document can be extended by adding more definitions
- CydeWeys 7y ago
  "Treating a TLD as a verb is just silly. It comes at the end of the sentence..." Yes, ending a sentence in English with a verb is definitely something that you never do. Can you imagine how ridiculous that'd be?!
  - EGreg 7y ago
    You should read Mark Twain’s essay about the “terrible German language”. Fine — it’s not a verb, it’s an adjective after a noun.
g105b 7y ago
Since when is an arbitrary cross-origin domain name a valid user interface choice? From a security standpoint, using the _path_ of a trusted domain is still a thousand times more secure and convenient, rather than navigating to another arbitrary domain name with no validation of whether it is affiliated with the domain where you've come from. If Google push this sort of mechanism, it's opening up a whole load of fraud capabilities! If I'm on gmail and receive a phishing attack email, tricking me into navigating to "gmail.new" which asks for my google password, should I type it into the box? There is a green padlock in the URL so it must be fine.
laurent123456 7y ago
> That means that all .new domains registrations must: ... I don't get why anyone would want this over a regular domain with which they can do whatever they want with no restrictions. It's just another way for Google to control and have a say over other people's businesses. For sure we'll see again posts about people having had their product destroyed because Google cut them off with no way to appeal.
- Already__Taken 7y ago
  This is pretty normal, all registras have usage restrictions. Most are poorly enforced but googles reqs seem pretty reasonable, The problem with all registers is you have very little recourse. I quite like gsuite but if your only domain is bought as a google TLD on google domains with your gsuite account via google pay with google voice contact details and gmail contacts. God help you.
  - tobltobs 7y ago
    > all registras have usage restrictions. Sure, but I never saw anything as ambiguous as: * Be used for action generation or online content creation; * Take the user directly into the action generation or content creation flow; * Allow Google Registry to verify compliance at no cost. That some AI script with a failure quote of ~2% will verify your compliance wont help also. And the only way to get some human support in those cases is when you manage to get on page 1 of HN with your "crying for help" tweet.
    - deleted 7y ago
      [deleted]
    - Double_a_92 7y ago
      That still seems pretty reasonable. They want ".new" to be seen and used as an interaction element, not as a random TLD. E.g. if twitter would get one, twitter.new would bring you somewhere where you could directly start typing a new tweet.
wdfx 7y ago
The registration site had better be at Https://new.new
- jedimastert 7y ago
  That domain appears to not be registered
zekrioca 7y ago
How can they own and control the registration and dictate its policy for this new domain (pun somehow intended)? Will it ever be available to other providers to sell this domain with perhaps different rules?
- tristanperry 7y ago
  Google bid for the gTLD (https://newgtlds.icann.org/en/ https://newgtlds.icann.org/en/) and won it (https://icannwiki.org/.new https://icannwiki.org/.new), so they have full control over it.
tristanperry 7y ago
So Google are doing their best to 'kill off' URLs in Chrome and Search, but are simultaneously launching a new gTLD with rules that dictate exactly what URLs under .new should use? This seems like a case of 'the left hand doesn't know what the right hand is doing'.
- deleted 7y ago
  [deleted]
frumiousirc 7y ago
On FF+uMatrix, a popup that won't go away shows this "exciting" message: [[domainSearchCtrl.getMessage('How exciting! {domain} is available.')]] I think I'll not whitelist anything.
anoncake 7y ago
This is awful. Google Docs is a place where you can create a new document, not the place. Same for Spotify etc. Giving the .new domain to the dominant company just makes it harder for everyone else to compete with them. Which is probably the point.
cyborgx7 7y ago
Google is trying to be the central authority on what the central authority to do a thing is. Probably a good business move but it creeps me out.
londons_explore 7y ago
This certainly rings bells of AOL keywords... http://repo.new/ http://repo.new/ goes to github... sorry gitlab - you lose this round.
azr79 7y ago
Ok what's the value in this?
- techslave 7y ago
  diversifying google’s revenue
iainmerrick 7y ago
eBay gets “sell.new”? RunKit gets “api.new”? This is awful.
omarhaneef 7y ago
Am I the only one who looks at new TLDs and immediately starts thinking of puns you can use in the URL? re.new k.new si.new Not much there. I guess you can use phrases: outwiththeoldinwiththe.new There is just a lot more possibility with Google's "app" TLD.
dannynice 7y ago
tld.new
joelennon 7y ago
I like the concept behind this but I think the implementation is flawed as it binds the actions to specific providers. For example - repo.new only creates repos on GitHub, playlist.new only creates playlists on Spotify and the music.new thing for OVO Sound is just odd, being specific to a custom cover art generator thing. For me, the better implementation would be where for each "action" there are numerous providers and at a user level you could define which one you want to use. So user A goes to repo.new and gets redirected to GitHub, user B goes to GitLab, user C to Bitbucket and so on. The first time you go to the action you're prompted to select which service you want to use by default and from then on you go straight through.
- Prawnz 7y ago
  I think you might have wires crossed, .new is a domain. So if github buy repo.new then they can host on it. Good names are first come, first served If Pizzahut bought pizza.new they could host a webservice on there provided the webservice resulted in something new.
  - joelennon 7y ago
    Yeah I get that, but rather than Google opening it up for open registration and having the usual domain land grab, they could have created domains for each action and allow service providers to register intents in their services for each action. It's going to make discovery of actions much harder if there are different actions for different providers. It will also mean the usefulness of the pattern will be limited based on the services I choose to use. In your example - if I prefer Domino's to Pizza Hut, what do I go to? I need to go to pizza.new to discover that it's linked to Pizza Hut and then try to figure out what Domino's action might be. In the end I'll just end up going to the main site instead. I think the value of this concept is completely nullified by binding the actions/domains to specific providers.
    - growt 7y ago
      They could have used subdomains: dominos could register dominos.pizza.new and pizzahut could register hut.pizza.new pizza.new could then list and search through all the registered subdomains (and would be hosted by google).
kennydude 7y ago
I really hate how they want generic domains, like doc.new instead of googledoc.new :( Also the price seems a bit high for a TLD :G
joshstrange 7y ago
This seems rather... useless. I've bought a few tld's mainly in just a land-grab/cover-my-bases fashion but by and large they are all useless. Every bit of traffic is coming from HN/Twitter/FB/Google. The direct traffic is low enough that it's probably coming from either me. It doesn't matter if I have an .co/.io/.com/.dev they are all the same at the end of the day. These new TLD's strike me as just a money grab before some people realize a domain name matters FAR less than most people thing. Maybe I'm just not the target audience but I don't ever see myself typing "gist.new" into my address bar. Anyone who knows what a gist is is going to go to github and if you don't know what a gist is then you aren't going to know to type "gist.new" into the address bar.
- ben509 7y ago
  The new TLDs are very much selling as a branding thing. How business owners value marketing and branding is very hard to understand. On a practical note, if you are gunning for a promotion, setting up "widget.new" would make for a cool demo for management.
gpas 7y ago
Who decided that, for example, music.new goes to OVO and not itunes? Was there an auction?

111 points by paulbaumgart 7y ago

tadasv 7y ago

Why do we need this?

toast0 7y ago
Cynically, any new tld is banking on the legion of big companies that will pay fof theirname.whatever so nobody else can. Hopefully, if enough of these tlds are around, there's too much real estate for it all to be squated on. Although I have a feeling it's still going to be a .com world for a long time. Edit to add: the terms are pretty weird on this. I would not want to build my brand around a domain thag Google could take away capriciously because they didn't think you followed their terms enough.
derefr 7y ago
Why would TLDs need to be created based on need? What’s wrong with a company making a TLD as a whimsical cute idea (and still expecting to be profitable doing so, because whimsical people will go along with it)?
- anoncake 7y ago
  Using .new for something "cute" means it can't be used for something useful anymore.
- tadasv 7y ago
  I'm not necessarily talking about the TLD. This is more like a "service" that's controlled by google and certain rules are enforced to those who hold the domain. This makes very little sense to me. I get that it's nice to have a short domain that points to some action. But why do you need a completely separate namespace for this?

deleted 7y ago

[deleted]

arthurcolle 7y ago

This is unnecessary. .api would be more useful.

moondev 7y ago
how about https://api.new https://api.new
wrktanice 7y ago
You need http://tld.new http://tld.new

kanox 7y ago

I'm looking forward to .old

yoloClin 7y ago
I'm really sad that registering clin.sucks would cost me $250USD or whatever. The intent of the TLD seller is to hold companies to ransom (buy yourcompany.sucks, or someone that hates you will). I'd kill clin.sucks as a mail domain.
- JMTQp8lwXL 7y ago
  Even without the TLD, someone could register a multitude of other names, e.g., brandsucks.com. Or brandreallysucks.com. You couldn't buy all of them.
  - yoloClin 7y ago
    Yeah, but apple.sucks is far more iconic than applesucks.com. I'm sure companies as large as Apple would have purchased both, and other variations as a defensive move. I can't think of any other justification for .sucks to charge as much as they do for registration other than to ransom large companies. TLDs are a complete wasteland any way you look at them. com.au domains (owned by AUDA) at have a policy against squatting but it's reactive, toothless, time consuming and painful. On releasing a squatted domain, it's flagged as being a squatted domain (rather than expired) and AUDA approved registrars such as drop.com.au host blind auction domains, with the highest bin winning. Meaning you're either paying more than you need for a resource that should cost $15AUD to fight off real or imaginary squatters who will offer you the domain at a highly inflated cost. If you lose the auction any money you bid ends up as non-refundable credit within Drop.com.au ecosystem. I'm still unsure if it's good intentions gone bad, or just blatantly corrupt. /rant
- jwilk 7y ago
  What's clin?
  - 7y ago

twodave 7y ago

It's like they're trying to turn the address bar into a terminal. I really don't get it.

ben_jones 7y ago
They're trying to make some extra $$$ before Chrome starts hiding the TLD for user convenience
stykepoints 7y ago
How so?
shpx 7y ago
The address bar is a thousand times cooler than my terminal because it understands English and does package management automatically, often in under a second. I just wish it could convert files.

ocdtrekkie 7y ago

It's so unfortunate that an idea like this is completely spoiled by who gets what term going to the highest bidder instead of to the services you personally use. docs.new doesn't do me any good if I use a competing product to Google Docs. Similarly, I might want to use playlist.new without Spotify. Sure, these are just domains, but it really sours this weird use of this tld as a "way to do things" that it's set to specific companies' services.

brian_herman 7y ago

I typed word.new and I got a cert error. Use at your own risk.

JMTQp8lwXL 7y ago
That certificate is for *.oneroute.microsoft.com. It appears that Microsoft is in control of the domain. It just isn't configured properly.
jannes 7y ago
I believe the entire .new TLD uses HSTS. In up-to-date browsers you will never make a request on port 80, even if you omit the protocol in the URL. Probably Microsoft didn't get around to re-issuing the cert yet...

Cogito 7y ago

So the stated use case is for 'performing new actions online: any act that leads to creation can have a quick and memorable .new shortcut associated with it.' So it's expecting users to go to a different website to perform one specific action, and then return to the original website? If I'm on github.com, click the new repo button, and get redirected to 'repo.new' I'm assuming the website has been hacked. If I want to create a new repo on github the last thing I'm going to think is 'oh yeah, I'll just type repo.new and that will be super easy' - I'll go to github.com and click the new repo button. I just have no idea why anyone would use a whole .new domain to achieve the stated purpose!

derefr 7y ago
Other way around: repo.new would redirect to github.com/repositories/new. Imagine a webapp whose landing view page is very heavy-to-load because it’s a view of your library of documents. Like, say, Google Docs. Now imagine there’s a thing you can type instead of docs.google.com (i.e. https://docs.new https://docs.new) that’ll let you skip past that library view, straight to a blank new document view, so you can immediately start typing. That’s the idea here.
- Cogito 7y ago
  > Other way around: repo.new would redirect to github.com/repositories/new. Look at that!, it does redirect to github.com/new/ I guess that will be useful for some people? It feels a little bit like mystery meat though; how do I discover these super useful shortcuts? If I am someone who would benefit from learning a quick-to-type shortcut for performing an action, say because I create these things all the time, what does this offer over a bookmark or autocomplete in the address bar?
  - derefr 7y ago
    You can type it on arbitrary people’s computers, not just your own. Same reason text-editor default shortcuts are important. Not sure about discoverability. Probably they’d just mention the shortcut on the canonical page.

fragmede 7y ago

As mentioned on the linked page, http://docs.new http://docs.new, http://sheets.new http://sheets.new, and http://slides.new http://slides.new exist as shortcuts to get to a new google doc, but it doesn't play well with Chrome's address bar - using them makes getting to existing docs and sheets take an extra step. Not the worst, but still, kind of annoying.

tpmx 7y ago
If you have a both a personal gmail account and a for-work "google for business" account - the shortcut will take you to whatever account you signed into first. If you attempt to switch to a different account after accessing https://docs.new/ https://docs.new/, that will trigger an "ask for permission to access document" dialog. Not awesome. (AFAIK, the only way to fix this is to sign out and then log back in, in the "correct" order.) (This is on a Windows desktop running Chrome.)
- hn_throwaway_99 7y ago
  Note on Android this actually works great. Typing docs.new gives me a modal where I can choose between my work and personal account, and then dumps me in the docs editor app with a new doc.
  - tpmx 7y ago
    Surely "PCs" must the dominant form factor for Google Docs/Sheets/Slides authoring? Still? I mean, it's neat that you can edit a google doc on your phone, but who actually spends hours authoring that doc, tapping on a software keyboard on 5 inch touch screen?
    - toast0 7y ago
      Lots of people don't have a PC at all. If they're using Google Docs, it's with their phone.
- tln 7y ago
  On chrome for Android, I am asked which account to use. On chrome desktop, I have separate profiles for work and home so nothing is intermingled.

grenoire 7y ago

There's a requirements list, by the way: "That means that all .new domains registrations must: - Be used for action generation or online content creation; - Take the user directly into the action generation or content creation flow; - Resolve to the action within 100 days of registration;* and - Allow Google Registry to verify compliance at no cost."

iainmerrick 7y ago
Certainly sounds like an analytics goldmine.
65934 7y ago
checked link.new which is owned by bitly, it goes to bitly sign up page instead of link shortener. This is bad
- waiseristy 7y ago
  That is an exception in the reqs "An exception is provided for services that require a user to be logged in, navigation to a .new domain may bring a logged-out user to a sign up or sign in page"
  - profmonocle 7y ago
    bit.ly does not require you to be logged in to create a new short link, so they don't seem to be in compliance.
    - scrollaway 7y ago
      mail.new seems broken as well, it hard-requires an @google.com login.
      - CydeWeys 7y ago
        It's not launched yet.

JMTQp8lwXL 7y ago

$452 per year on Gandi (I queried two-letter names up to a dozen; they were all the same price). I get there is some cost to enforcing the intent of the TLD, but that seems rather high to query a domain and check. It should take all but a few minutes.

deleted 7y ago

[deleted]

hn_throwaway_99 7y ago

So Google wants to get into the "AOL keywords" business. Just like bell-bottoms, everything comes around again after 20ish years.

waiseristy 7y ago

I'm still of the opinion that tld's are a complete scam. There should be a flat rate across all of them. Google and Donuts are a drain on the internet infrastructure.

appleshore 7y ago

The only super useful version of this idea is a privacy law that requires services that collect data to offer a “facebook.delete” link to temporarily and permanently remove personal data.

ChrisGranger 7y ago
Please, please, please let this become a thing. I hate how many sites force you to jump through hoops to remove your data and/or close your account.
- p1necone 7y ago
  A lot of those hoops are an important security measure though. Imagine if someone else could quickly and easily delete your account if they managed to steal your password.
  - jiveturkey 7y ago
    no, most of the hoops are a dark pattern to discourage you not to delete and/or trick you into incomplete deletion. presumably a .delete domain wouldn't be "quick and easy", you'd still have to authenticate and perhaps verify intent via OOB method. however, the link to the action would be well known and obvious, instead of having to dig dig dig around a website.
  - pluma 7y ago
    No, a lot of hoops are barely even legal. Many services don't even allow you to delete your account, just to disable it and have it hang around in their database as long as they want. That's a blatant violation of privacy.
profmonocle 7y ago
I'm not keen on legally mandating the use of a particular domain extension, unless that extension is managed by a non-profit. Some of the newly-added TLDs have exorbitant annual fees, and if businesses were legally required to use them they could charge whatever they pleased. Plus, you'd have a collision problem. What if one company has foobar.com and another has foobar.net, and they both collect data? (Imagine they're in completely different industries and the term itself is fairly generic, so there's no possibility of a trademark dispute.) They can't both get the ".delete" version of their second-level label. (I realize I'm probably overthinking this.)

sdan 7y ago

Been using https://docs.new https://docs.new for the past 2-3 months. It's absolutely game-changing as I'm writing a bunch of stories and need to iterate fast and recompile my thoughts just by typing in 8 characters.

ChrisGranger 7y ago
The singular version works, too. https://doc.new https://doc.new
- aiddun 7y ago
  As does https://document.new https://document.new
jiveturkey 7y ago
huh. the sunrise period has only been 2 weeks so far. how did this exist for 2-3 months? that's unfair.
- CydeWeys 7y ago
  "The Qualified Launch Program (QLP) Addendum is available for new gTLD registry operators as of today. The QLP Addendum allows a registry operator to register up to 100 domain names to third parties prior to the Sunrise Period for purposes of promoting the TLD, under certain conditions." https://newgtlds.icann.org/en/announcements-and-media/announcement-10apr14-en https://newgtlds.icann.org/en/announcements-and-media/announ...
- sdan 7y ago
  Didn't actually realize it was a .new domain (and didn't think .new was actually a new domain) since some people recommended it to me a while back (as far as December 2018 even... I think). Obviously since it's Google, they are going to show off all the features first-hand.
mkl 7y ago
If it's something I do frequently, my browser autocompletes an ordinary long URL after 1-2 characters. It doesn't seem very game-changing to have to type in a whole short URL instead. What am I missing?

kristiandupont 7y ago

I use a .io domain and I get why .com isn't sufficient, but I really fail to see the value that this, along with most of the other cute new tld's, bring to the world. More than anything, I fear that it will teach my parents that domains can look like anything, so that link in the email is probably fine.

journalctl 7y ago
You could always be sent to a sketchy .com domain too. You can still register googlemailsender.com and scam unsuspecting people; that hasn’t changed.
ownagefool 7y ago
It's pretty much a fix for squatting. You get a fair bit of defense for it around here, but ultimatly it's just rent seeking. Keeping younger generations out from having decent name just because you arrived earlier doesn't really promote a healthy web, nor provide real economic value. Of course, most squatters would respond "I was planning on using that domain", so it's easier politically to just flood us with new ones. My company name is squatted on several tlds ( by different people, obviously no intention to use them ). The .com owner wanted to charge me $40,000 or $1000 p/m. Fuck that. I used an alt tld.
Faark 7y ago
> domains can look like anything The funny part is ads having to add the "www." part, again, instead of just "word.[recognizableTLD]".

OrgNet 7y ago

lets just go back to IP addresses at this point

journalctl 7y ago
Nothing’s stopping you, perhaps besides certificate problems.

AdrienLemaire 7y ago

I'm a bit confused. Are these domains only usable as web redirects? Or is it just that the examples shown are used as such, but we can use the domain as any other one? I wonder how having multiple entries to the same page will affect page ranking. Looking up gist.new, I wonder why there are 2 requests done: 307 Internal Redirect 301 Moved Permanently Before getting the 200 request to https://gist.github.com/ https://gist.github.com/.

nullify88 7y ago
Due to HSTS (It maybe preloaded in your browser), the browser internally redirects http://gist.new http://gist.new to https://gist.new https://gist.new. And then receives a 301 from the web server (which is cacheable) to redirect you to your final destination. Edit: It is (https://hstspreload.org/?domain=gist.new https://hstspreload.org/?domain=gist.new)
- jannes 7y ago
  In fact, the entire .new TLD is preloaded: https://hstspreload.org/?domain=new https://hstspreload.org/?domain=new
- philsnow 7y ago
  AFAIK google is doing this (HSTS preloading the entire gTLD) for many gTLDs they own, including .app
  - edoceo 7y ago
    And .dev

benawad 7y ago

I'm sure Amazon's not happy they gave shop.new to eBay.

thekyle 7y ago
I seriously doubt anyone at Amazon cares.
ShaneOG 7y ago
Shopify is probably more irritated.

jiveturkey 7y ago

searchengine.new

EGreg 7y ago

Wouldn’t it be so much better if domains were specified the other way? new.github.repo It makes more sense and sounds better in most languages too Although from the point of view of HTTP we already have verbs for that. It should really be POST github/repo Or maybe in user friendly display: new github/repo I guess maybe usa.github and in.github can be different domains because different organizations may have same name in diff countries Treating a TLD as a verb is just silly. It comes at the end of the sentence... Also it encourages stuff like repo.new to be owned by only one company - github - but what about atlassian butbucket etc? Better to just have decreasing specificity. Like you have after the slash!

wwweston 7y ago
> POST github/repo YES. Give HTTP verbs a place in the URL bar. That'd be huge.
csunbird 7y ago
Actually, I feel like `new` can be a really good command line tool. Think about it: - new `github/repo` will open a browser tab for new github repo - new `text` <document-name> will create a new txt document can be extended by adding more definitions
CydeWeys 7y ago
"Treating a TLD as a verb is just silly. It comes at the end of the sentence..." Yes, ending a sentence in English with a verb is definitely something that you never do. Can you imagine how ridiculous that'd be?!
- EGreg 7y ago
  You should read Mark Twain’s essay about the “terrible German language”. Fine — it’s not a verb, it’s an adjective after a noun.

g105b 7y ago

Since when is an arbitrary cross-origin domain name a valid user interface choice? From a security standpoint, using the _path_ of a trusted domain is still a thousand times more secure and convenient, rather than navigating to another arbitrary domain name with no validation of whether it is affiliated with the domain where you've come from. If Google push this sort of mechanism, it's opening up a whole load of fraud capabilities! If I'm on gmail and receive a phishing attack email, tricking me into navigating to "gmail.new" which asks for my google password, should I type it into the box? There is a green padlock in the URL so it must be fine.

laurent123456 7y ago

> That means that all .new domains registrations must: ... I don't get why anyone would want this over a regular domain with which they can do whatever they want with no restrictions. It's just another way for Google to control and have a say over other people's businesses. For sure we'll see again posts about people having had their product destroyed because Google cut them off with no way to appeal.

Already__Taken 7y ago
This is pretty normal, all registras have usage restrictions. Most are poorly enforced but googles reqs seem pretty reasonable, The problem with all registers is you have very little recourse. I quite like gsuite but if your only domain is bought as a google TLD on google domains with your gsuite account via google pay with google voice contact details and gmail contacts. God help you.
- tobltobs 7y ago
  > all registras have usage restrictions. Sure, but I never saw anything as ambiguous as: * Be used for action generation or online content creation; * Take the user directly into the action generation or content creation flow; * Allow Google Registry to verify compliance at no cost. That some AI script with a failure quote of ~2% will verify your compliance wont help also. And the only way to get some human support in those cases is when you manage to get on page 1 of HN with your "crying for help" tweet.
  - deleted 7y ago
    [deleted]
  - Double_a_92 7y ago
    That still seems pretty reasonable. They want ".new" to be seen and used as an interaction element, not as a random TLD. E.g. if twitter would get one, twitter.new would bring you somewhere where you could directly start typing a new tweet.

wdfx 7y ago

The registration site had better be at Https://new.new

jedimastert 7y ago
That domain appears to not be registered

zekrioca 7y ago

How can they own and control the registration and dictate its policy for this new domain (pun somehow intended)? Will it ever be available to other providers to sell this domain with perhaps different rules?

tristanperry 7y ago
Google bid for the gTLD (https://newgtlds.icann.org/en/ https://newgtlds.icann.org/en/) and won it (https://icannwiki.org/.new https://icannwiki.org/.new), so they have full control over it.

tristanperry 7y ago

So Google are doing their best to 'kill off' URLs in Chrome and Search, but are simultaneously launching a new gTLD with rules that dictate exactly what URLs under .new should use? This seems like a case of 'the left hand doesn't know what the right hand is doing'.

deleted 7y ago
[deleted]

frumiousirc 7y ago

On FF+uMatrix, a popup that won't go away shows this "exciting" message: [[domainSearchCtrl.getMessage('How exciting! {domain} is available.')]] I think I'll not whitelist anything.

anoncake 7y ago

This is awful. Google Docs is a place where you can create a new document, not the place. Same for Spotify etc. Giving the .new domain to the dominant company just makes it harder for everyone else to compete with them. Which is probably the point.

cyborgx7 7y ago

Google is trying to be the central authority on what the central authority to do a thing is. Probably a good business move but it creeps me out.

londons_explore 7y ago

This certainly rings bells of AOL keywords... http://repo.new/ http://repo.new/ goes to github... sorry gitlab - you lose this round.

azr79 7y ago

Ok what's the value in this?

techslave 7y ago
diversifying google’s revenue

iainmerrick 7y ago

eBay gets “sell.new”? RunKit gets “api.new”? This is awful.

omarhaneef 7y ago

Am I the only one who looks at new TLDs and immediately starts thinking of puns you can use in the URL? re.new k.new si.new Not much there. I guess you can use phrases: outwiththeoldinwiththe.new There is just a lot more possibility with Google's "app" TLD.

dannynice 7y ago

tld.new

joelennon 7y ago

I like the concept behind this but I think the implementation is flawed as it binds the actions to specific providers. For example - repo.new only creates repos on GitHub, playlist.new only creates playlists on Spotify and the music.new thing for OVO Sound is just odd, being specific to a custom cover art generator thing. For me, the better implementation would be where for each "action" there are numerous providers and at a user level you could define which one you want to use. So user A goes to repo.new and gets redirected to GitHub, user B goes to GitLab, user C to Bitbucket and so on. The first time you go to the action you're prompted to select which service you want to use by default and from then on you go straight through.

Prawnz 7y ago
I think you might have wires crossed, .new is a domain. So if github buy repo.new then they can host on it. Good names are first come, first served If Pizzahut bought pizza.new they could host a webservice on there provided the webservice resulted in something new.
- joelennon 7y ago
  Yeah I get that, but rather than Google opening it up for open registration and having the usual domain land grab, they could have created domains for each action and allow service providers to register intents in their services for each action. It's going to make discovery of actions much harder if there are different actions for different providers. It will also mean the usefulness of the pattern will be limited based on the services I choose to use. In your example - if I prefer Domino's to Pizza Hut, what do I go to? I need to go to pizza.new to discover that it's linked to Pizza Hut and then try to figure out what Domino's action might be. In the end I'll just end up going to the main site instead. I think the value of this concept is completely nullified by binding the actions/domains to specific providers.
  - growt 7y ago
    They could have used subdomains: dominos could register dominos.pizza.new and pizzahut could register hut.pizza.new pizza.new could then list and search through all the registered subdomains (and would be hosted by google).

kennydude 7y ago

I really hate how they want generic domains, like doc.new instead of googledoc.new :( Also the price seems a bit high for a TLD :G

joshstrange 7y ago

This seems rather... useless. I've bought a few tld's mainly in just a land-grab/cover-my-bases fashion but by and large they are all useless. Every bit of traffic is coming from HN/Twitter/FB/Google. The direct traffic is low enough that it's probably coming from either me. It doesn't matter if I have an .co/.io/.com/.dev they are all the same at the end of the day. These new TLD's strike me as just a money grab before some people realize a domain name matters FAR less than most people thing. Maybe I'm just not the target audience but I don't ever see myself typing "gist.new" into my address bar. Anyone who knows what a gist is is going to go to github and if you don't know what a gist is then you aren't going to know to type "gist.new" into the address bar.

ben509 7y ago
The new TLDs are very much selling as a branding thing. How business owners value marketing and branding is very hard to understand. On a practical note, if you are gunning for a promotion, setting up "widget.new" would make for a cool demo for management.

gpas 7y ago

Who decided that, for example, music.new goes to OVO and not itunes? Was there an auction?