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These all sound exactly like what my comment would predict after Apple changed direction back to including the Mac circa 2015. EDIT: And I think both lines wou

These all sound exactly like what my comment would predict after Apple changed direction back to including the Mac circa 2015. EDIT: And I think both lines would be more successful if they made more features for power users (the iPad in particular).

deleted 7y ago
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scarface74 7y ago
Apple never thought that the iPad was going to take the place of Macs. Apple made no movement in bringing its own development toolchain to iOS nor did anyone think that Apple was going to abandon the much higher margin high end Macs for iPads. Apple just added external drive support and mouse support this year. The iPad didn’t start getting unique features from the iPhone until around 2015.
- robenkleene 7y ago
  Out of curiosity, how do you interpret the “the clearest expression of Apple’s vision of the future of personal computing” quote, and the “what’s a computer?” ad? Or Tim's “why would you buy a PC” quote?[1] [1]: https://www.businessinsider.com/apple-ceo-tim-cook-why-would-you-buy-a-pc-anymore-2015-11 https://www.businessinsider.com/apple-ceo-tim-cook-why-would...
  - scarface74 7y ago
    The same way you interpret Steve Jobs saying (paraphrasing too lazy to look up exact quotes) “why would we create an iPod that could do phone calls. What else should it do create toast?” - before introducing the iPhone. “If you need a stylus you’ve failed” - and then they introduce the iPad Pro. “No one reads books anymore” - and then they introduce the iBook store. “No one is going to watch video on a tiny screen” - before they introduce the iPod with video. Are you going to believe an ad or the fact that eight years in, there is still no way to create an iOS app from an iOS device? Were they going to tell developers to use Windows? Were they going to walk away from a higher profit/higher revenue Mac sales? Did he think that they no one would ever need anything larger than a 12.9 inch iPad Pro?
    - robenkleene 7y ago
      Saying they're not going to do a feature, and then doing it, isn’t the same thing as saying we don’t think anyone needs our old product anymore (and then changing their mind on that?) All those other quotes are obvious jibes at competitors. What did Apple have to gain from doing marketing to move people off of their own older products to newer ones? And why would they try to do that if that product line was so important to them?
      - scarface74 7y ago
        Well seeing that during the time period from the time you claimed that Apple was trying to “move people” from Macs to iPads, Mac sales increased while the rest of the PC industry saw declines, their marketing department must have really sucked. When Apple wants to move people to a new platform, they’ve done it enough times Apple // -> 68K Mac -> PPC Mac -> OS X -> x86 Mac that they have a playbook and it has never taken them almost a decade.
        robenkleene 7y ago
        I think we've made our cases, thanks for sticking along for the ride. For the record I think your points are good counterarguments, we just interpret the available evidence differently. But frankly I sure don't know for sure, it's just my best guess. Really hope someone writes a book about what was going on inside Apple over the last decade, because I sure can't make any sense of it.

deleted 7y ago

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scarface74 7y ago

Apple never thought that the iPad was going to take the place of Macs. Apple made no movement in bringing its own development toolchain to iOS nor did anyone think that Apple was going to abandon the much higher margin high end Macs for iPads. Apple just added external drive support and mouse support this year. The iPad didn’t start getting unique features from the iPhone until around 2015.

robenkleene 7y ago
Out of curiosity, how do you interpret the “the clearest expression of Apple’s vision of the future of personal computing” quote, and the “what’s a computer?” ad? Or Tim's “why would you buy a PC” quote?[1] [1]: https://www.businessinsider.com/apple-ceo-tim-cook-why-would-you-buy-a-pc-anymore-2015-11 https://www.businessinsider.com/apple-ceo-tim-cook-why-would...
- scarface74 7y ago
  The same way you interpret Steve Jobs saying (paraphrasing too lazy to look up exact quotes) “why would we create an iPod that could do phone calls. What else should it do create toast?” - before introducing the iPhone. “If you need a stylus you’ve failed” - and then they introduce the iPad Pro. “No one reads books anymore” - and then they introduce the iBook store. “No one is going to watch video on a tiny screen” - before they introduce the iPod with video. Are you going to believe an ad or the fact that eight years in, there is still no way to create an iOS app from an iOS device? Were they going to tell developers to use Windows? Were they going to walk away from a higher profit/higher revenue Mac sales? Did he think that they no one would ever need anything larger than a 12.9 inch iPad Pro?
  - robenkleene 7y ago
    Saying they're not going to do a feature, and then doing it, isn’t the same thing as saying we don’t think anyone needs our old product anymore (and then changing their mind on that?) All those other quotes are obvious jibes at competitors. What did Apple have to gain from doing marketing to move people off of their own older products to newer ones? And why would they try to do that if that product line was so important to them?
    - scarface74 7y ago
      Well seeing that during the time period from the time you claimed that Apple was trying to “move people” from Macs to iPads, Mac sales increased while the rest of the PC industry saw declines, their marketing department must have really sucked. When Apple wants to move people to a new platform, they’ve done it enough times Apple // -> 68K Mac -> PPC Mac -> OS X -> x86 Mac that they have a playbook and it has never taken them almost a decade.
      - robenkleene 7y ago
        I think we've made our cases, thanks for sticking along for the ride. For the record I think your points are good counterarguments, we just interpret the available evidence differently. But frankly I sure don't know for sure, it's just my best guess. Really hope someone writes a book about what was going on inside Apple over the last decade, because I sure can't make any sense of it.