Lots of good reasons: Restricted supply of hot product leads to greater demand and froth... see Tickle me Elmo, early model iPhones, etc. Hype is gold for new

Lots of good reasons: Restricted supply of hot product leads to greater demand and froth... see Tickle me Elmo, early model iPhones, etc. Hype is gold for new products. Markets that never get demand met will eventually wither as alternatives arrive and resentment grows. Establish distribution channels early at low volumes, fix the bugs, then scale at maximum profitability.