The popularity of Avatar tells us little about the long term commercial viability of 3D films. Avatar was the subject of a huge amount of marketing and hype (de

The popularity of Avatar tells us little about the long term commercial viability of 3D films. Avatar was the subject of a huge amount of marketing and hype (deserved or not) so there are reasons to think it would have done well regardless. Especially when you consider how the directors previous mainstream effort fared. Also, the box office figures for 3D features are falling. http://www.ft.com/cms/s/0/3ea83ed0-1770-11e0-badd-00144feabdc0.html#axzz1C3Pn4W3x http://www.ft.com/cms/s/0/3ea83ed0-1770-11e0-badd-00144feabd... You're using hand picked data points to argue against the validity of an attempted reasoned argument.