Applied research has always been in fashion. Theoretical is always rare and underfunded. Many books on this subject have been written I recommend "A Universit

Applied research has always been in fashion. Theoretical is always rare and underfunded. Many books on this subject have been written I recommend "A University for the 21st Century" People in glass offices run everything in 2019 and the more of an expert you become in your field the more professional managers will feel you are a pest to be silenced/hated/removed.