VRBO was loooong before AirBnB. AirBnB reduced friction by handing the payments and provided social mechanisms for buyers and sellers to vet each other, among o

VRBO was loooong before AirBnB. AirBnB reduced friction by handing the payments and provided social mechanisms for buyers and sellers to vet each other, among other things. In the days before AirBnB I remember booking an apartment in Paris by sending half the payment by wire transfer and the other half in cash on arrival. The apartment was great and the host even better, but the payment was painful, and something very few of my friends and family would have done. AirBnB made it as easy as booking a hotel, and that made a huge difference.