I think it simply matches tweets with movie titles. For example in my timeline somebody is saying "What's I'm getting from @t's TRON tweets is that I should ski

I think it simply matches tweets with movie titles. For example in my timeline somebody is saying "What's I'm getting from @t's TRON tweets is that I should skip the movie and instead play the game and read the graphic novel.", which fflick translates (wrongly) to the movie "play the game".