I'm not so sure. They probably make a good amount through both ad revenue and referrals from Fandango, not enough to justify 10 million, but they've said a few

I'm not so sure. They probably make a good amount through both ad revenue and referrals from Fandango, not enough to justify 10 million, but they've said a few times now that Movies are just the first of many verticals that they are looking at.