4 ms·

I don't think that someone who needs that software will not purchase simply because a font is not the right size, but how often do you get frustrated when wanti

I don't think that someone who needs that software will not purchase simply because a font is not the right size, but how often do you get frustrated when wanting to buy a product when you don't know the price or can't find the checkout? I'm just saying that if you make it easier for people to buy, then they will. App stores (Apple et al.), music players (iTunes), games consoles (Xbox), independent software developers, massive online book stores (Amazon), internet marketplaces (Ebay), payment providers (PayPal et al.) have all done the work here. Have a look. I challenge you to find the smallest "Buy Now" button, then lets compare that to someone whom is actually making money on the internet. It's called usability.

sktrdie 16y ago
But if someone is buying a $500 product they will not be side-tracked by small annoyances (like not being able to find the Download button). If they're interested they will most likely send me an email - which I hope is clear enough.
- markessien 16y ago
  Actually, they won't. Very few people take the initiative to send email. It's one of the highest friction things you can build in.
  - TheRealGL 16y ago
    Seconded. In my experience, visitors very rarely provide feedback to problems even when asked. Many have recommended on this thread that the site be overhauled and I agree.
- khafra 16y ago
  Someone buying a $500 product will absolutely be side-tracked by small annoyances. Especially when those annoyances are the only impression the prospective buyer has, so far, of you or your product.
- gte910h 16y ago
  I think you misunderstand how little $500 is to many of your customers. I know while I'm happy to make an additional $500, the amount of time I spend thinking about spending it to try something out which could save me a day or so is getting very small. We're talking minutes to maybe hours. Stick a big honking buy button there, and make it easy as hell to buy your stuff. Hire a real voice person to explain it if your accent is an issue, toss a presi presentation up there, and go with it.

sktrdie 16y ago

But if someone is buying a $500 product they will not be side-tracked by small annoyances (like not being able to find the Download button). If they're interested they will most likely send me an email - which I hope is clear enough.

markessien 16y ago
Actually, they won't. Very few people take the initiative to send email. It's one of the highest friction things you can build in.
- TheRealGL 16y ago
  Seconded. In my experience, visitors very rarely provide feedback to problems even when asked. Many have recommended on this thread that the site be overhauled and I agree.
khafra 16y ago
Someone buying a $500 product will absolutely be side-tracked by small annoyances. Especially when those annoyances are the only impression the prospective buyer has, so far, of you or your product.
gte910h 16y ago
I think you misunderstand how little $500 is to many of your customers. I know while I'm happy to make an additional $500, the amount of time I spend thinking about spending it to try something out which could save me a day or so is getting very small. We're talking minutes to maybe hours. Stick a big honking buy button there, and make it easy as hell to buy your stuff. Hire a real voice person to explain it if your accent is an issue, toss a presi presentation up there, and go with it.