4 ms·

The "human behind" was exactly my selling point. I wanted to show people that I have full interest in their success with my product, and that I'm passionate abo

• markessien 16y ago
  When you email people, they are not interested in your passion or anything else. They have a problem. They want someone helpful to fix their problem without trying to sell them anything. That's it. Don't be too chummy, don't be too cold. Just be straightforward and helpful - like a guy fixing a computer. If you are too friendly, you often lose the sale. Also, being a human behind it is not a selling point. It's not a differentiator. It's just the expected thing. Your product is your selling point, don't try to sell anything else. People want to know immediately what the price is - but people who are communicating with you are a LOT more likely to buy from you (assuming you know how to communicate with them).
• prodigal_erik 16y ago
  If I don't see a price, I assume I'll have to endure some pushy sales guy whose job is to pocket most of the consumer surplus by charging almost enough to make us walk, so I'm only going to call as a last resort if none of the competitors work out. I also expect to hear a price many times higher than $500, simply to cover his commission draw for however many hours it takes to land a sale.