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Show HN: Ribbit – Weekly written content for Reddit for your business

8 points by antdke 7y ago

volument 7y ago
Looks good
- antdke 7y ago
  Thanks! :)
ent101 7y ago
That's a really good idea in order to promote on reddit without spamming it. Quick question though, what if the content you create does not get any traction?
- xori 7y ago
  I feel like that in itself has told you something. Assuming you think the written articles are of good quality.
- antdke 7y ago
  That's a great question. Obviously not all content that is ever published gets great reception. But we make sure that the content we create is very likely to want to read because we cater the content to the context of the subreddit. Classic data-driven social media marketing :)
  - Elect2 7y ago
    I think you haven't answered his question.
    - antdke 7y ago
      It was a similar question to asking "What if a Google Ad doesn't work?" And I'm saying that there will obviously be a time when an attempt to promote something doesn't get traction. What we can do is give our best effort to make sure that it does by making sure it's relevant to the people reading it and not just spam that disrespects people's attention
cphoover 7y ago
Advertisements that are disguised as articles will hurt your business in the long run when the jig is up.
- antdke 7y ago
  That would be more true if we aim to just spam communities. But we create relevant content that those in the respective subreddit will find valuable. "Ads disguised as content" can be used to describe all forms of content marketing, am I right? ;)
to-too-two 7y ago
Augh, I hate this. Reddit used to be one of the places I'd go to avoid junk. Now it's filled with this 'drive traffic through outbound marketing' bullcrap. Now I'm not opposed to well thought out articles and essays, but obviously that's not what this is. Just keep piling on the crap.
- antdke 7y ago
  We aim to subvert your expectations by only posting well-thought out written content for our customers :)
  - to-too-two 7y ago
    That's all well and good, but at the end of the day, it will be an article that was conceived with the intention to sell something. Fortunately, most people can see through this. I know I can tell when I'm being sold something no matter how insightful it attempts to be. It's the lack of integrity that robs it of its value. "Ads disguised as content can be used to describe all forms of content marketing, am I right? ;)" Essentially, and it sucks.
    - dmitripopov 7y ago
      It does not work this way since Google started to rely on behavioral metrics of content, not just keywords. Useful articles that people read and refer to frequently, go up, junk goes down. So creating articles with only aim to sell something is the sure fire way to anger people and waste your money. Content marketing nowadays is about producing quality content IN HOPE that it will help to sell your product.

8 points by antdke 7y ago

volument 7y ago

Looks good

antdke 7y ago
Thanks! :)

ent101 7y ago

That's a really good idea in order to promote on reddit without spamming it. Quick question though, what if the content you create does not get any traction?

xori 7y ago
I feel like that in itself has told you something. Assuming you think the written articles are of good quality.
antdke 7y ago
That's a great question. Obviously not all content that is ever published gets great reception. But we make sure that the content we create is very likely to want to read because we cater the content to the context of the subreddit. Classic data-driven social media marketing :)
- Elect2 7y ago
  I think you haven't answered his question.
  - antdke 7y ago
    It was a similar question to asking "What if a Google Ad doesn't work?" And I'm saying that there will obviously be a time when an attempt to promote something doesn't get traction. What we can do is give our best effort to make sure that it does by making sure it's relevant to the people reading it and not just spam that disrespects people's attention

cphoover 7y ago

Advertisements that are disguised as articles will hurt your business in the long run when the jig is up.

antdke 7y ago
That would be more true if we aim to just spam communities. But we create relevant content that those in the respective subreddit will find valuable. "Ads disguised as content" can be used to describe all forms of content marketing, am I right? ;)

to-too-two 7y ago

Augh, I hate this. Reddit used to be one of the places I'd go to avoid junk. Now it's filled with this 'drive traffic through outbound marketing' bullcrap. Now I'm not opposed to well thought out articles and essays, but obviously that's not what this is. Just keep piling on the crap.

antdke 7y ago
We aim to subvert your expectations by only posting well-thought out written content for our customers :)
- to-too-two 7y ago
  That's all well and good, but at the end of the day, it will be an article that was conceived with the intention to sell something. Fortunately, most people can see through this. I know I can tell when I'm being sold something no matter how insightful it attempts to be. It's the lack of integrity that robs it of its value. "Ads disguised as content can be used to describe all forms of content marketing, am I right? ;)" Essentially, and it sucks.
  - dmitripopov 7y ago
    It does not work this way since Google started to rely on behavioral metrics of content, not just keywords. Useful articles that people read and refer to frequently, go up, junk goes down. So creating articles with only aim to sell something is the sure fire way to anger people and waste your money. Content marketing nowadays is about producing quality content IN HOPE that it will help to sell your product.