Wow, the wayback machine is in effect! The 37Better series was from back when we used to do client work. Every once in a while we'd run into a bad experience w

Wow, the wayback machine is in effect! The 37Better series was from back when we used to do client work. Every once in a while we'd run into a bad experience with a site we used. An online bank, FedEx, PayPal, etc. So, as one-part experiment, one-part promotion, and one-part just plain fun, we'd redesign one (or a couple) pages to show what we'd do with the concept/site if we had the chance.