It's one step as they gradually move Instagram to a place where they can effectively monetise everything, rather than it being open and free. I think where the

It's one step as they gradually move Instagram to a place where they can effectively monetise everything, rather than it being open and free. I think where they're heading is to monetise reach, so for anyone posting they will have to boost the post for it to go out to N number of potential user feeds based on how much they pay, same as with Facebook.