HomeGrocer was a previous attempt to deliver groceries this way that was started during the end of the dotcom boom. The vans Amazon has in Seattle are all ex-H

HomeGrocer was a previous attempt to deliver groceries this way that was started during the end of the dotcom boom. The vans Amazon has in Seattle are all ex-Home Grocer vans. In the early days it was very obvious, though they've repainted them more carefully now. I suspect Amazon picked them up cheap after HomeGrocer imploded.