You hit the nail on the head, it isn't a fair comparison. I suspect autopilot is largely used under 'safe' and ideal conditions, and as a glorified lane-assist/

You hit the nail on the head, it isn't a fair comparison. I suspect autopilot is largely used under 'safe' and ideal conditions, and as a glorified lane-assist/cruise-control feature. You add complexity, and things deteriorate. This is why Tesla had to severely pull back on their initial claims after several high-profile crashes due to driver inattentiveness, and you need only to watch Tesla navigating a parking lot with it's 'smart summon' feature to see we have ways to go still. And you're correct, driver demographics are important as well. How does Tesla's autopilot safety record stack up to the record of other drivers of luxury cars? Luxury cars will tend to have, for example, proper tires for the season. The one accident I was involved in resulted from the other driver not having winter tires and rear-ending me at a red-light. So is it the autopilot that is responsible for the improved safety stats, or 'dumb' companion features, like a built-in blind-spot warning, and a properly maintained vehicle. Also, though human rate of accident is on the order of 1 per 500,000 miles, the fatality rate is on the order of 1 per hundreds of millions of miles -> how does Tesla compare to that? Reducing minor accidents is important, but it isn't the primary consideration. It's clear, this is a misleading marketing number. Don't trust the Tesla autopilot to drive you around safely without your full attention - that's not me saying - that's Tesla saying it.