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How accurate is the belief that logged-in eyeballs are profitable, but logged-out ones aren't?

• rob74 7y ago
  No idea, but the parent company follows the same strategy - Facebook also nags you obnoxiously to log in on public pages, but it's not a requirement (probably because it would hurt the many "we-were-too-cheap-to-build-a-proper-website-but-here's-our-Facebook-page" businesses too much).
• reportgunner 7y ago
  I suppose they are trying to bully non-users to create an account to view the next popular instagram page that all the cool kids started following last night.
• spyder 7y ago
  That way they can reach people with their marketing even when they aren't visiting the site because they got their e-mail address at registration. That doesn't mean profit, but certainly more chance of it.
• altacc 7y ago
  You can still be tracked & advertised to if you're not logged in, but once you have an account it's easier to build up your marketing profile and show "more relevant" adverts & sponsored content, which drives the larger advertising revenue.
  • dmix 7y ago
    This reduces the amount of total eyeballs though... potentially by a significant amount. For ex anyone sharing a picture on Twitter or FB will only be able to show it to their followers with Instagram accounts.