What's interesting is that companies were already creating incentives for people to like a page, check-in to a place, post to a wall ... Now, not only do they

What's interesting is that companies were already creating incentives for people to like a page, check-in to a place, post to a wall ... Now, not only do they have to create incentives for these actions to take place, they have to pay Facebook for the right for these actions to be displayed prominently. It is like double taxation.