> I am quite surprised that its Azure that has shown creativity here while AWS and Google have limited themselves to offering marketplace AMIs/images at ridicul

> I am quite surprised that its Azure that has shown creativity here while AWS and Google have limited themselves to offering marketplace AMIs/images at ridiculous markups. Are you sure that is accurate for AWS? https://docs.aws.amazon.com/marketplace/latest/userguide/software-as-a-service-based-products-saas.html https://docs.aws.amazon.com/marketplace/latest/userguide/sof... This seems to have launched in 2015: https://aws.amazon.com/blogs/apn/saas-partner-program/ https://aws.amazon.com/blogs/apn/saas-partner-program/ Azure Managed Applications launched in 2017: https://azure.microsoft.com/en-us/blog/managed-applications-are-now-generally-available-in-the-azure-marketplace/ https://azure.microsoft.com/en-us/blog/managed-applications-... Google's offering seems to have launched this year.