I didn’t now TV ads offered targeting and tuning ads to highly specific groups of people, why didn’t Cambridge Analytica use tv ads instead of FB? The issue her

I didn’t now TV ads offered targeting and tuning ads to highly specific groups of people, why didn’t Cambridge Analytica use tv ads instead of FB? The issue here is the micro targeting based on the personality of the uses stringing them along without them knowing. It is known that CA used personality tests to craft specific messages. How can it be the same?