(Yes to both examples.) As I've said elsewhere, we can't let the perfect be the enemy of the good. The decision matrix doesn't need to be perfectly consistent

(Yes to both examples.) As I've said elsewhere, we can't let the perfect be the enemy of the good. The decision matrix doesn't need to be perfectly consistent or articulable. (As Justice Stewart once said of pornography, "I know it when I see it.") Biasing towards denial will help make Facebook a much more peaceful place. Besides, as I've said elsewhere, this is about paid distribution, not banning from Facebook. People and organizations should remain free to do and say whatever they like in their own groups and pages, and members or individuals should remain free to share these messages if they like. But that's a different thing from forcing a message into someone's feed.