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Those ad placements above the content get very high click-throughs when someone arrives at the page via search. One technique that I've used is to only show the
by NZ_Matt 16y ago
Those ad placements above the content get very high click-throughs when someone arrives at the page via search. One technique that I've used is to only show the adsense to search visitors. Regular visitors tend not to click ads so chances are you won't lose much by doing so.
- patio11 16y agoThis technique works in other contexts, too, and is extraordinarily underutilized. (Other options include displaying "house ads" for e.g. pitching "Join our mailing list to get X" or "Our best articles" or "Subscribe to our RSS feed" to convert search-driven transients into recurring visitors.)