>> Part of the regulation could be that Facebook can only serve stateless political ads. If a politician wants to advertise, they can't pick and choose any para

>> Part of the regulation could be that Facebook can only serve stateless political ads. If a politician wants to advertise, they can't pick and choose any parameters. > Surely there are some parameters that would make sense? I don't want to see political ads from a local election across the country. There's also no reason for me to see an ad for the Republican primaries if I am voting in the Democratic primaries. Etc I think the answer is somewhere in the middle. A couple factors need to be balanced: the ads need to have the minimum targeting to not be wasteful and pointless, but they can't be so narrowly targeted that oversight by the media and voting public becomes difficult. I think the right balance is something along the lines of: 1) coarse-grained geo-targeting allowed down to an MSA at the narrowest and 2) no targeting based on interests, demographics, or ideology.