Looks like it's $81M in total: https://www.cnet.com/news/trump-clinton-election-facebook-campaigns-spent-81-million-combined/ https://www.cnet.com/news/trump-cl

Looks like it's $81M in total: https://www.cnet.com/news/trump-clinton-election-facebook-campaigns-spent-81-million-combined/ https://www.cnet.com/news/trump-clinton-election-facebook-ca... Although I've read elsewhere that Trump's campaign alone spent ~$100M on FB. Given the level of pressure on Zuck, I'd say he's not doing this to make more money. He's doing this to avoid establishing a precedent, and avoid negative repercussions later on. For him it pays (in the long term) to be as neutral as possible.