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They did try something like this and it backfired. People were more likely to click headlines marked as "fake new", not less. It's pretty easy (and a bit depre
by kristiandupont 7y ago
They did try something like this and it backfired. People were more likely to click headlines marked as "fake new", not less.
It's pretty easy (and a bit depressing) to see why: imagine seeing a headline that agrees with you politically. The candidate that you support did something good. Or the other side did something bad. It confirms, yet again, what you already know. But now, there is a little label that says that this may be fake. It's very easy to rationalize that the moderator is biased or doesn't know what they are talking or that this is simply what they want you to believe, isn't it? The bubble is real.