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At the level of five- and six-figure software licenses, "personality" doesn't matter much to buyers. True UX—not UI, which often gets confused with UX—could ma
by gk1 7y ago
At the level of five- and six-figure software licenses, "personality" doesn't matter much to buyers.
True UX—not UI, which often gets confused with UX—could matter only if it affects org-wide adoption or ease of use for non-technical users.
- jb_s 7y agoUX doesn't usually factor into purchasing decisions at bigcorps anyway. It's usually a matrix with products on rows and desired features in columns. The chosen product is the one that ticks all the boxes. Engineers who bring actual domain knowledge into the discussion are ignored because more complex background information and criteria means more work and more discussions with the board.