The UK has a regulatory requirement for advertising honesty. Magazines and TV would refuse ads they judged made too outrageous claims. Not perfect, but until th

The UK has a regulatory requirement for advertising honesty. Magazines and TV would refuse ads they judged made too outrageous claims. Not perfect, but until those regs became mostly powerless in the face of web ads, it worked pretty much OK. Computer Shopper - the UK version lasted about as long, Autotrader and Exchange and Mart are exactly the sort of thing I had in mind. Advertising as a positive, and nicely self-contained - you bought Autotrader when you needed a new car or van. Sure beats retargeting chasing you with the same ad for days because you briefly read a page on some silly product.