4 ms·

> I've owned 3 Fitbit devices There's your answer right there. If people keep buying then why would they charge less?

• papito 7y ago
  Because the name has a ring to it and brand lock-in is very powerful?
• puranjay 7y ago
  I didn't buy a single one. I was gifted all three by different people. And they likely bought it because it has the highest brand recall of all fitness trackers outside of Apple.