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> Search engines rank pages, not domains. Search results aren’t a list of domains, they are a list of pages. The domain is only one factor in the page’s rank. W
by methyl 7y ago
> Search engines rank pages, not domains. Search results aren’t a list of domains, they are a list of pages. The domain is only one factor in the page’s rank. Whether a blog lives at a subdomain or root domain, the root domain will not rank higher than the blog post for keywords backlinked to that post.
The problem is when you want to rank both your content on the blog AND some dedicated landing pages. Keeping blog separate will make it harder to get the juice passed to your landings.
- alexmingoia 7y agoGoogle has claimed otherwise, as linked in my post. The assertion that sub domains don’t contribute to domain authority is not backed by facts or authoritative evidence.