I find the downtown experience at the traditional car rental companies terrible too. All they have done in recent years is update the style of their websites a

I find the downtown experience at the traditional car rental companies terrible too. All they have done in recent years is update the style of their websites a bit. The paperwork and line ups is insane. Uber and Zipcar have none of that. They need to spin-off a portion of their business to subbrands the way cell carriers have done. Or to Carve.