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I don't really get what Fitbit offers to Google...seems like they could easily build from scratch what Fitbit currently offers. And the Fitbit brand doesn't see

• mrgreenfur 7y ago
  Google gets fitness data attached to your profile for incredible insight into ad targeting and profiling. Seems incredibly valuable to me. The actual products themselves are a bit ancillary for google their real value is realized behind the scenes.
  • aries1980 7y ago
    You can export all your data and delete your Fitbit account at any time.
    • freeplay 7y ago
      """delete"""
• albertshin 7y ago
  I agree they could probably build out the hardware and software, but they'll be getting a wealth of data from this which is pretty invaluable.
• code_duck 7y ago
  My impression would be that as for the huge amount of data about the activity of individuals.
• toasterlovin 7y ago
  > And the Fitbit brand doesn't seem particularly strong right now... It's the only wearable brand other than Apple Watch that has any traction whatsoever with consumers.
  • standardUser 7y ago
    Most of the most active people I know like Garmin and have a very low opinion of FitBit. They view FitBit as the beginner fitness tracker.